
Beauty. Brains. Breeding. Bucks. Billboards. The 5 Bs sum up the new generation of media-savvy, super creative, multi-hyphenated trendsetters who dominate not just print and web, but are taking over TV screens and the slew of billboards scattered all over the metro. Whether they’re playing DJ at a local hotspot, acting in an indie art film, or jetting off to an exotic European town for a just-for-fun photo shoot, It Girls possess a brand of je ne sais quoi that propel them to capture everyone’s attention.