Long tournament

The Netherlands put up what turned out to be the highest score by an associate team against a test playing nation and returned to give England a real fright before going down in the tense match.
"It should improve sale of tickets for matches. They played so well and that too against a strong team like England.

"It's a long tournament, trends will develop and some of people's pre-conceived notions would eventually go away. With such strong performances by the associate teams, I'm sure demand will rise," Bhatia said