PAL’s employees and book ticket online for Philippine Ariline
To improve its service, PAL took the initiative to go online. This feature will help its customers to book ticket from their home by internet. PAL maintains a website with up to date information of their company to communicate with its target market. Unlike most other airlines, it also provides “Travel Insurance” as a precaution for its passengers. PAL’s employees are specially trained to keep up with the changing environment. Special trainings are offered to the flight crew to enhance their ability to communicate and serve the passengers while on board. By giving special offer, PAL draws the attention of its customer and generates revenue through creating customer equity.