Philippines’ Department of Tourism and tourist Attraction
“It’s more fun in the Philippines.” – this is the new brand campaign that the Philippines’ Department of Tourism had launched serving the purpose of attracting more tourists to visit the country this year. Compare to the previous campaign, this one fits the island well. It’s no wonder, plenty of people especially Filipinos find the current theme appealing and coercing. Much more, the current campaign received the least criticism than the previous one